Long Range Arms was started by a few friends and avid shooters in 2016 with the invention of the Send iT Electronic Level. The idea of the Send iT level began taking shape during a conversation about the shortcomings of traditional spirit levels when a simple comment sparked the idea: “wouldn’t it be nice if we never had to take our eye off the target”. The original Send iT hit the market after a year of designing, testing, and incorporating functionality from every “wouldn’t it be nice if” comment. Newer, more modular models such as the Send iT – MV3 have since superseded the original.